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ITEM EX7 - ANNEX 2

EXECUTIVE – 23 DECEMBER 2003

WITNEY INTEGRATED TRANSPORT AND LAND USE STRATEGY

Strategy Aims

The aims of the Strategy are concerned with improving the vitality and viability of the town, especially the town centre and reducing the adverse impacts of motorised travel on the quality of life in the town. In short, the Strategy is expected to help create a successful and "liveable" town for residents and others. The list of agreed aims is as follows: -

• Reduce the adverse impact of motorised traffic within the town as a whole, especially the most sensitive parts including the Conservation Area.
• Protect and enhance the vitality and attractiveness of the town centre.
• Improve accessibility to facilities within the town, especially those within the town centre, for all people including those whose mobility is limited.
• Create a better environment for people on foot and good conditions for people whose mobility is limited.
• Promote safer, more pleasant and more convenient conditions for cycle traffic, and for bus passengers.
• Improve accessibility to Oxford.
• Improve accessibility between Witney and the surrounding countryside for recreational purposes.
• Promote the efficient operation of all types of traffic and related activity, including parking.
• Reduce road danger throughout the town, and reduce the number and severity of road casualties.

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