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ITEM EX5 - ANNEX A
EXECUTIVE
– 14 MAY 2002
CORPORATE
COMMUNICATIONS REVIEW
Proposed
Brief for a County Council Magazine
Format
Possible Content
- Single, strong
cover photograph
- Message from Leader
or Executive
- News in pictures
– double-page spread rounding up what we’ve been doing since previous
edition
- "Working
for You" – page for each service
- Statutory information
- performance Indicators etc. as required
- Regular features
on the Council’s strategic priorities
- "Talking
Rubbish" – waste and recycling info and messages
- "Talking
Travel" – road safety and Travelwise messages
- "It’s never
too late" – adult education opportunities
- "Taking car"e
– safety messages
- A-Z of services
- "What’s
on the Web" – feature highlighting new parts of our website
- Photos/contact
details of members, service heads
- "Things to
do"
- "Oxfordshire’s
treasures" – feature on a key local attraction college/garden/stately
home/park
- "Why I love
Oxfordshire" – celebrity interview
- "Around old
Oxfordshire" – photo feature using Cultural Services archive
- "Ask us"
– readers’ questions answered (If none we can include some FAQ’s)
- Public consultations
– as appropriate
- Customer satisfaction
questionnaire
Frequency
- Start by publishing
twice a year, in October and June (the latter to include BVPP summary
information), possibly increasing to three editions to include a February
budget special.
- First edition
to be in October 2002.
Distribution
- To all Oxfordshire
households via the Royal Mail.
Writing/Photography
- Where possible
in-house, with additional pieces of work bought in on a freelance basis.
Advertising
- Some councils
do, many don’t, after finding that it was not time/cost effective. Design/print
companies offer a range of options which will be considered during the
tendering process.
Nicky Kirkwood
April 2002
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